NOISE designs a NOISELAB window to promote 'End The Fear' anti-domestic violence campaign for the World Cup 2010.
TypeDisplay / Project / Retail
In the run up to the 2010 Football World Cup, Greater Manchester Police, alongside a handful of partner agencies, invited NOISE artists to design a NOISELAB window to promote their new campaign, End The Fear.
End The Fear raises awareness and encourages the reporting of domestic abuse. Evidence shows that the number of such incidents rises considerably during major football matches.
Following a brief set by the End The Fear team, NOISE artist Mark O’Brien is selected to design the forceful window for the campaign, that runs for the duration of the World Cup.
Mark works closely with the marketing team to create a living room scene out of cardboard, complementing the existing campaign aesthetics. The window is launched by campaign spokesperson and ex-Happy Mondays star Rowetta, and featured on BBC North West Tonight.
'Working for NOISE is a fantastic experience. I can't think of anything I needed more after university then an opportunity to show my work. It's amazing that NOISE is able to provide those opportunities to young creatives. For myself, a really high point was having my work shown not only in a window display but also on BBC North West Tonight. To create work for Greater Manchester Police's domestic abuse campaign was a fantastic opportunity and I can't help but mention it whenever I'm explaining my work to people!'
Mark O’Brien, NOISE artist